Practicing Marketing Principles I - Primer
No schedules on the calendar
Who is it for
Learning level
Learner profile
Location
-
145 Lorong Ah Soo #06-145, Hougang, SG, Singapore View Map
Google map
Premise
Sure the business environment has radically changed, but superior marketing is & always been built around basics pillars. However, the difference today more than ever is that every employee in the value chain is marketing the organization brand. Are the contributors in your value-chain practicing marketing principles? Join our learning circle to build an organization-wide marketing mindset.
Description
Is practicing marketing principles valuable only for the sales & marketing professionals?
Marketing is essential not only for the professionals pursuing the core subject applications but also for everyone in the organization, the companies lure the best professionals in all domain by marketing their company as a product. The prospective candidate wants to showcase their strengths and how they can be an asset to the company.
Senior management markets the organization as a whole to the promoters and financial institutions, the HR draws a beautiful picture to highlight the company’s history and legacy to attract & keep the talent ever in the organization. The service, support and logistics team continuously engage the customers.
The basic concepts of marketing do not change but finds its application. Marketing as an activity is no longer restricted to marketing department alone, entire organization needs to practice marketing. It must drive the vision, mission, & organizations entire strategic planning exercise, only then the organization can survive the hyper competitive era.
Despite the radical changes in the business environment, the core pillars of marketing remain intact scanning the business environment; contextualizing opportunities & challenges; ideating & solution-ing; and implementation. This however is not a one-off exercise but a regular practice to build marketing mind muscle.
Key Learnings
-
To build a habit of daily practice
-
To enhance communication skills
-
To create digital literacy
-
To appreciate collective learning
-
To stay ahead of the learning curve
Pre-requisites
> PC, laptop, tablet, mobile device plus internet (with a keyboard helpful)
> Internet access> 45-60 minutes of available time daily for 2 days per week
Format
Methodology
Learning stakeholder
Topics and agenda
-
1. A Warm Welcome
Digital On boarding | 15 MinutesGet all participants on board and do a bit of practice
To achieve a sense of comfort in our digitally-blended learning environment
-
2. Setting the context (for parents)
Contextualizing | 15 MinutesA series of poll questions to set the context from the parents perspective
Gaining clarity on the why
-
3. How it works
Getting started | 20 MinutesOverview on the 6 daily steps for the children, includes the overall schedule for parents
Getting familiarized
-
4. Roles and responsibilities
Setting the expectations | 15 MinutesAn overview on the expectations, roles and responsibilities of our stakeholders
Knowing our role and expectations
-
5. Principles and concepts
Knowing the background | 15 MinutesA set of concepts and principles for your learning circle
Having clarity on the background for all stakeholders
-
6. Practice Learning (I)
Practice |Daily Practice field for creating and sharing your opinion for week 1
Creating, appreciating, curating and sharing digital content
-
7. Practice Learning (II)
Practice |Daily Practice field for creating and sharing your opinion for week 2
Creating, appreciating, curating and sharing digital content
-
8. Practice Learning (III)
Practice |Daily Practice field for creating and sharing your opinion for week 3
Creating, appreciating, curating and sharing digital content
-
9. Practice Learning (IV)
Practice |Daily Practice field for creating and sharing your opinion for week 4
Creating, appreciating, curating and sharing digital content
-
10. Review and reflection
Giving feedback | 30 MinutesA place to share your thoughts, ideas and feedback on the learning experience
To review, reflect and share
-
11. Background
Information sharing | 10 MinutesInformation on learning circles, our teacher-facilitators and about us
To gain additional clarity
Professionals
I am a business transformation specialist for over 25 years, greatly enhanced the distribution channel and market share for various Japanese, Korean, American and Indian organizations, over 4,000 hours of sales & marketing training & facilitating at premier management institutes and for the Japanese employees of global Japanese companies, passionate about instructional design for skills development
Magmasoft Pte Ltd
We work with a wide gamut of the learning supply chain including Subject Matter Experts (SME), Product Owners, Authors, Publishers, Training Providers, Corporate, Institutes and Schools.
Our growth business model and Learning Circle technology enables SMEs & Content Originators to build a scalable learning model by digitalizing your expertise and then assigning trainers, consultants or managers to facilitate digitally-blended training as a learning circle for employees, professionals or students to contextualize & apply learning, resulting in collective intelligence and ROI.