The POW of Personal Branding 1.0

The POW of a Brand - Building Your Point of Difference From Scratch!

Facilitated by Datum Branding

No schedules on the calendar

Who is it for

Learning level

Learner profile

Premise

Futurists estimate by 2020, 50% of the world's workforce will become a free agent. New business start-ups will need to brand themselves and their products and services to be investable.

Description

The new normal today is entrepreneurialism in a globally connected world. Each day the proliferation of new startups are looking to embrace the opportunities offered with innovative products, trendy concepts and customised services. Whether you’re an established company or a new minted business, one important thing has not changed - creating a point of difference to stand out among the crowd.

Building a brand is more than a mission statement, a list of photographs and a logo. Good brands offer a a point of view. Not a select set of marketing activities. Adds customer value, not just bytes and images and through competitive advantage need to be sustainable. Brands that endure are engineered strategically and use logic and empathy, that the branding process is both an art and a science.

Karen Hoisington has branded industries to a combined net worth of $2 billion that includes airlines, leisure, lifestyle and public services, to be key market influencers. Her career as one of Singapore's award-winning pioneer branding specialist spans over 20 years of branding many Singapore businesses on the global map. Karen is focused to put her passion, skills and experience to good use by guiding a new generation of individuals, businesses or projects to align themselves to be where they need to be. Her latest book, “Brand! Desire - 39 Recipes for Creating a Brand That Leaves Your Customers Wanting More"- is based on Karen's successful branding principles and strategies.

Key Learnings

  • How to Create a Your Unique PRODUCT

  • Build an Authentic PROFILE

  • Craft an All-purpose PITCH

  • Build Winning a PARTNERSHIP

  • Be visible in the right PLACES

Pre-requisites

Some initial self-reflection on a personal passion, acquired level of performance (fresh graduate, mid-career, retiree etc), and awareness of one own's potential. A healthy desire to find solutions.

Format

Methodology

Learning stakeholder

Pre-learning

Knowing some keywords like branding, marketing, personal branding, design thinking will be beneficial to this hands-on workshop.

Post-learning

Apply the lessons learnt in this learning circle and keep in touch.

Tags

Topics and agenda

  • 1. Onboarding

    Digital On boarding | 5 Minutes

    Register at Wiztango

    To achieve a sense of comfort in our digitally-blended learning environment

  • 2. Welcome Aboard

    Intoduction | 2 Minutes

    Getting to Know You

  • 3. Common Ground

    Course | 2 Minutes

    Creating a shared experience

  • 4. Objectives & Outcomes

    Course | 2 Minutes

    Our Roadmap

  • 5. Introduction

    Course | 5 Minutes

    Building rapport

  • 6. Business Story

    Case Study | 15 Minutes

    Creating a Brand Narrative

  • 7. Product

    Case Study | 20 Minutes

    Using Design Thinking Processes to Solve a Problem and Create Relevant Products

  • 8. Profile

    Role Play | 5 Minutes

    Share Your Passion Story adding the WHY, WHAT & HOW

    Personal branding is holistic. Your personal essence influences every aspect of you as a product.

  • 9. Pitch

    Course | 10 Minutes

    A formula for the classic elevator pitch

    To be ready at all times to share yourself and what you represent

  • 10. Partnership

    Course | 5 Minutes

    Leveraging on triple wins

  • 11. Place

    Course | 3 Minutes

    Be seen in the right places

  • 12. Last Words & Takeaways

    Course | 5 Minutes

    What was key learning. new learning, confirmation, affirmation, motivating, inspiring

Professionals

karen Hoisington

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Datum Branding

We are entering a new era of business. Over the next 15 years, we will see more change and disruption than over the past 50 years.The entrepreneur revolution is coming back again. Why? The Millennial Generation are seeking to be the CEO of Me and so startups will be the new normal. With machines and technology taking over most human jobs in the future, there is a trend to go back to self-creation, innovation and the finding the satisfaction of creating something of personal meaning and passion.

Therefore, to address this trend, this learning circle, “Creating Your Brand” explores how to develop an unique product in 4 Steps - Creating a PROFILE, Inventing a PRODUCT using design thinking, PITCHing it with pow and getting PARTNERSHIPS to start with zero costs. And most of all, finding satisfaction and meaning while doing it contributing to making the world a better place.