New Ru!es of Selling

PJ is the Chief Architect of Learning Circles and creator of Wiztango.com a Digital Facilitation Technology Platform for Content Originators. He is an American with a global background as an entrepreneur in technology and education management.

In 2002, he founded and for fourteen years successfully managed an in-residence corporate university for Japanese employees of Hitachi Corp, Toshiba, Fujitsu, Yokogawa, Panasonic and 30 global Japanese corporations. The Singapore-based company achieved $8.9M revenue at its peak and had 1,000 Japanese graduates from 25 global-skill development programs.

In the past 25 years, PJ has had pioneering leadership roles in the digital transformation of multiple industries including Pre-Press (Israeli-based Scitex Corp), Photography (Boston-based Leaf Technologies), Printing (Dutch-based Indigo Corp) and Advertising (Boston-based Engage Technologies)

Catriona is an Australian citizen residing in Singapore with a global background as an Educational Technology Specialist. She has over 25 years experience in education and technology and believes that the future of education relies on an ongoing dialogue between educators/trainers, organisations (educational or corporate), and professionals in the tech world.

Catriona has extensive experience in educational and technical organisations with proven management, leadership, development, facilitation and project management skills. She is recognised for her initiative, integrity, dependability and flexibility in meeting objectives.

Catriona has specialist educational skills as well as extensive experience in the design and delivery of ICT/elearning products and professional development to a wide range of client groups. Her problem-solving skills, attention to detail, understanding of elearning systems and pedagogy, technical knowledge, and strong educational background enables her to develop meaningful, interactive and engaging content and deliver inclusive and responsive training sessions.

With university degrees in Education, eLearning and Psychology and experience in schools, higher education, corporate and government sectors, Catriona is well equipped to help customers use educational technology to deliver training that is of a high educational standard.

Catriona’s skills include: Instructional design, learning pedagogy and assessment, curriculum design, content analysis, scripting, storyboarding, educational content and layout, content writing, learning management systems, specialised electronic learning software, virtual classrooms, HTML, SCORM, learning needs analysis, project management.

Are you a Senior Business Leader or Owner in Sales or Business Development, Sales Training, Sales Effectiveness, Sales Enablement, Sales Solutions, Learning & Development, HR or Marketing who is involved in your organization's revenue generation strategy?

A recent research by Sales Executive Council showed that the driver that contributed to the greatest customer loyalty was "purchase experience" (53%). Unfortunately, Forrester's online survey pointed out that only 1 in every 7 sales visits usually live up to the expectations of the buying executives. It's more astonishing to find out that 88% of the salespeople are very prepared to talk about their own company and products and only 29% of sales professionals understand about the customer's business and problems.

This has led to a significant decrease of spending to less than 20%. While there is an increase in competition and the global economic climate is very challenging, that poor "purchase experience" resulted in even lower win rate and ultimately created more obstacles for sustainable growth.

Despite these stern statistics, Senior Business Leader or Owner like you can leverage on a systematic sales performance improvement approach to help your team to create a unique "purchase experience" for the customers, increase the win rate and "fast-forward" customers' decision making process.

As the Founder of Sales Blueprint, I've helped thousands of top Executives to significantly accelerate sales and marketing growth through blended learning with sustainable behavioural change.

We have a great passion for sales performance improvement. We also love to empower sales professionals and challenge their thoughts in reaching a "shared understanding" with the clients.

I hope I can be a good resource to you. Scroll down to the "publications" to locate the eBook link to discover the 7 costly mistakes 80% of the sales people make that is costing companies hundreds of thousands of dollars.