Building Brand through Community-led Learning

Creating Opportunities in the DIgital Economy

Facilitated by Magmasoft Pte Ltd

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Who is it for

Learning level

Learner profile


iN.LAB is set up to catalyse learning innovation in Continuing Education and Training (CET) in Singapore.

An initiative of the Singapore Workforce Development Agency and managed by the Institute for Adult Learning, this is a place for the CET community to come together, explore and innovate learning solutions.

iN.LAB comes equipped with facilities, equipment and tools to support your experimentation, collaboration and project work.

Wiztango is a digital platform for Publishers, Authors, Product Managers, Social Enterprises and other Content Originators.

Wiztango is a Winner for the 2013 Red Herring Top 100 Asia Award.

Learning partners

Institute for Adult Learning Singapore

The Institute for Adult Learning (IAL) is at the forefront of building capabilities and continuing professional development for an effective, innovative and responsive Continuing Education and Training (CET) sector. We work closely and support adult educators, businesses, human resource developers and policy makers through our comprehensive suite of programmes and services on raising capabilities and catalysing innovations in CET.

Lifelong Learning Council

The Lifelong Learning Council aims to help people of all ages develop a habit of continual learning for a more purposeful and productive life. We hope to inspire a society that embraces lifelong learning as a way of life.

LearnSG Seed Fund

LearnSG Seed Fund – a $3 million fund set aside for 1 year – aims to grow community-led learning initiatives. We are looking for ideas that:
Build and promote lifelong learning culture
Impart and encourage work and life skills learning
Benefit the community and Singapore

No idea is too big or too small. Get funding for up to 90% of project costs, capped at $50,000 (whichever is lower).

So, get together with your friends, neighbours or community and bring your learning ideas to life.

Singapore Professionals\' & Executives\' Co-operative (SPEC)

SPEC strives to create a ‘harbour of lives and opportunities’ for its members and be a dynamic and efficient source of help for professionals, managers, executives, businessmen and the self-employed (PMEBS). SPEC is a ‘harbour’ where you can stop to refuel, refresh or recharge yourself with the right resources. SPEC offers its members opportunities to develop and upgrade themselves.


  1. 10 Anson Road #26-04 International Plaza, , , Singapore View Map

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Community-led learning begins to happen when an individual learner or a group of learners drive the learning experience. With this as our ultimate aim, we take the first step for practitioners and leaders to initiate and lead learning by the community, with the community. In the process, could practitioners derive and enjoy value and benefits?


Welcome to a fully hands-on and practice-based workshop. Bring along your laptop as it is powered by social learning so as to better synchronize with the learning styles of our modern society. For practitioners this creates a valuable opportunity to freely experience a blended model and effectively share their expertise with the community.

Digital on boarding, understanding the background, sharing your motivations, DIY community learning and sharing outcomes are some of the topics covered through an elongated learning experience that begins in-class and continues online.

Practitioners and learners also learn about and may tap into a LearnNow Seed fund to initiate and contribute towards creating shared learning outcomes.

Let us together embark on this journey of community-led learning. Get started now and play an active role in shaping the culture of lifelong learning!

Key Learnings

  • To discover own intrinsic motivations

  • To create a road map

  • To DIY a digital blended program

  • To initiate practice sessions

  • To go-to community


Participants should bring their own laptop to enjoy the social learning experience.



Learning stakeholder


Topics and agenda

  • A warm welcome

    Digital | 5 Minutes

    Covers navigation, settings, house rules and other relevant highlights

    To help each of us hit the ground running and maximize their learning experience and outcome

  • Setting the context

    Digital Q&A | 15 Minutes

  • Solution-ing

    Digital Q&A | 15 Minutes

  • Getting started

    Action planning |

  • Digital Program

    DIY |

  • Learn SG Seed fund - Learning Circles

    Exploring | 30 Minutes

  • Review & Reflection

    Sharing | 15 Minutes

  • Pay it Forward

    Cooperative communities | 10 Minutes


Prashant Jain
CEO, Entrepreneur, Chief Architect Learning Circles

PJ is the Chief Architect of Learning Circles and creator of a Digital Facilitation Technology Platform for Content Originators. He is an American with a global background as an entrepreneur in technology and education management.

In 2002, he founded and for fourteen years successfully managed an in-residence corporate university for Japanese employees of Hitachi Corp, Toshiba, Fujitsu, Yokogawa, Panasonic and 30 global Japanese corporations. The Singapore-based company achieved $8.9M revenue at its peak and had 1,000 Japanese graduates from 25 global-skill development programs.

In the past 25 years, PJ has had pioneering leadership roles in the digital transformation of multiple industries including Pre-Press (Israeli-based Scitex Corp), Photography (Boston-based Leaf Technologies), Printing (Dutch-based Indigo Corp) and Advertising (Boston-based Engage Technologies)

Catriona Ward
Experienced EdTech Consultant, Instructional Designer, Content Developer and Trainer

Catriona is an Australian citizen residing in Singapore with a global background as an Educational Technology Specialist. She has over 25 years experience in education and technology and believes that the future of education relies on an ongoing dialogue between educators/trainers, organisations (educational or corporate), and professionals in the tech world.

Catriona has extensive experience in educational and technical organisations with proven management, leadership, development, facilitation and project management skills. She is recognised for her initiative, integrity, dependability and flexibility in meeting objectives.

Catriona has specialist educational skills as well as extensive experience in the design and delivery of ICT/elearning products and professional development to a wide range of client groups. Her problem-solving skills, attention to detail, understanding of elearning systems and pedagogy, technical knowledge, and strong educational background enables her to develop meaningful, interactive and engaging content and deliver inclusive and responsive training sessions.

With university degrees in Education, eLearning and Psychology and experience in schools, higher education, corporate and government sectors, Catriona is well equipped to help customers use educational technology to deliver training that is of a high educational standard.

Catriona’s skills include: Instructional design, learning pedagogy and assessment, curriculum design, content analysis, scripting, storyboarding, educational content and layout, content writing, learning management systems, specialised electronic learning software, virtual classrooms, HTML, SCORM, learning needs analysis, project management.

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Sales Enablement Consultant helping sales performance improvement

Are you a Senior Business Leader or Owner in Sales or Business Development, Sales Training, Sales Effectiveness, Sales Enablement, Sales Solutions, Learning & Development, HR or Marketing who is involved in your organization's revenue generation strategy?

A recent research by Sales Executive Council showed that the driver that contributed to the greatest customer loyalty was "purchase experience" (53%). Unfortunately, Forrester's online survey pointed out that only 1 in every 7 sales visits usually live up to the expectations of the buying executives. It's more astonishing to find out that 88% of the salespeople are very prepared to talk about their own company and products and only 29% of sales professionals understand about the customer's business and problems.

This has led to a significant decrease of spending to less than 20%. While there is an increase in competition and the global economic climate is very challenging, that poor "purchase experience" resulted in even lower win rate and ultimately created more obstacles for sustainable growth.

Despite these stern statistics, Senior Business Leader or Owner like you can leverage on a systematic sales performance improvement approach to help your team to create a unique "purchase experience" for the customers, increase the win rate and "fast-forward" customers' decision making process.

As the Founder of Sales Blueprint, I've helped thousands of top Executives to significantly accelerate sales and marketing growth through blended learning with sustainable behavioural change.

We have a great passion for sales performance improvement. We also love to empower sales professionals and challenge their thoughts in reaching a "shared understanding" with the clients.

I hope I can be a good resource to you. Scroll down to the "publications" to locate the eBook link to discover the 7 costly mistakes 80% of the sales people make that is costing companies hundreds of thousands of dollars.

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Magmasoft Pte Ltd

We are supported by the Lifelong Learning Council and Skills Singapore to pilot 'Singapore Learning Circles' a national initiative on community based learning featuring 'by the community with the community.'

We collaborate with practitioners from all backgrounds to play an active role in shaping the culture of lifelong learning in Singapore!

As part of the initiative, we assist practitioners to create their very own blended (digital traditional) learning agenda and circle. Click on the link below to join an upcoming digital schedule to learn more.